How to use the Amazon Keywords Research Tool
River Cleaner offers one of the most powerful keyword research tools on the market.
It allows you to find the most profitable keywords to optimize your listing, to find low competition long-tails keywords or simply to help you find your next product idea.
As with everything River Cleaner, all of that in a very simple to use interface.
The tool will pop up as soon as you connect your API keys and click EDIT on one of the listings selected in your dashboard.
It consists of a SUGGESTIONS GENERATOR (left) and a KEYWORD PLANNER (right)
You can choose one of the four options to generate keywords and then drag and drop the results you like to the planner on the right.
UNIQUE KEYWORDS (Bottom right section of the planner)
You will see some keywords in red in the planner section. These are the keyword that you are missing in the listing that this keyword tool is open over.
In a product research phase, it's normal to see the most keyword in red as they will not exist already in your listing.
In the example above, the word "best" is already somewhere in the listing, while every other keyword in red is not.
MOST REPEATED KEYWORDS
This numbered list shows the most frequently occurred keywords from all the generated suggestions arranged from high to low.
It's a good practice to check and make sure that all of these are used in our product name and bullet points.
In a product research phase, you might consider sending this list to your copywriter to use when crafting your listing.
Let's see how the SUGGESTION GENERATOR works using the 'KEYWORD' parameter from the drop-down.
KEYWORDS TAB: Enter one or more seed keywords and click the search button.
This option is useful if you want to quickly see how two or more keywords compare in terms of search volume or difficulty or to paste a large number of keywords from your PPC search terms report for example. This will give you search volume and number of competitors without generating additional suggested keywords.
LSI TAB: Enter up to 5 seed keywords to generate semantically related keywords suggestions.
Type in the 5 most relevant keyword for your product and enter them one by one by hitting 'Enter' after each one.
Click the search button to generate suggestions.
Hundreds of relevant suggestions will be displayed. Some short and some long-tail keywords.
If you are in a product research phase, here is a trick that you can use:
Enter 5 random, unrelated seed keywords and click the search button. Sort by "Ease" and look for the green mark with the highest Exact Search volume. Looks at the competition. Do you like what you see? If yes, drag it to the keyword planner to the right and save as a project. Rinse and repeat with your the next keyword idea.
REVERSE ASIN AND RELEVANCY SCORE
If you choose "ASIN" from the Suggestions generator tabs, you will be able to see a relevance percentage that is returned directly from AMS (Amazon Marketing Services).
These are the keywords that Amazon considers most relevant to your listing. 100 is best.
Now you can see if you did a good job targeting the right keywords in your copy so that you can rank better and pay less for advertising.
MULTIPLE COMPETITORS' ASINS
You can also enter multiple ASINs to see which of your competitors' keywords you are missing or to analyze their copy.
KEYWORD PLANNER and PROJECTS
Now that you have a pretty good understanding of how to generate suggestions, you might want to perform multiple searches for many different keywords and collect all that in one place for later use.
Maybe a few days later after your initial search you've thought of some new keyword that you want to evaluate.
While you can always use the export to CSV file icon and do spreadsheets, we made it simple to collect and organize your keyword using PROJECTS.
1. Click on the + sign to create a project.
2. Single left click to select few or all keywords you drag and dropped to the planner
3. Click the Save Icon on your top right
Now if you go to the Keyword Planner you will see your project names on the left and the collected keywords in the right
Happy keyword research everyone.