How to use the Amazon Keywords Research Tool
River Cleaner offer one of the most powerful keyword research tools on the market.
It allows you to find the most profitable keywords to optimize your listing, to find a low competitng long-tails keywords or simply to help you find your next product idea.
As with everything RiverCleaner, all of that in a very simple to use and understand interface.
The tool will popup as soon as you connect your API keys and click EDIT on one of the listings sellected in your dashboard.
It consists of a SUGGESTION GENERATOR (left) and a KEYWORD PLANNER (right)
You can choose one of the three options from the dropdown menu to generate keywords and then drag and drop the keywords you like to the planner on the right.
You will see some keywords in red in the planner section. These are the keyword that you are missing in the listing that this keyword tool is open over.
In a product research phase, it's normal to see most keyword in red as they will not exist already in your listing.
In the example above, the word "best" is already somewhere in the listing, while every other keyword in red in not.
MOST REPEATED KEYWORDS
This numberated list shows the most frequently occured keywords from all the generated suggestions arranged from high to low.
It's a good practice to check and make sure that all of these are used in our product name and bullet points.
In a product research phase, you might consider sending this list to your copywriter to use when crafting your listing.
Let's see how the SUGGESTION GENERATOR works using the 'KEYWORD' parameter from the dropdown.
OPTION 1: Enter one or more seed keywords and click the search button.
This option is useful if you want to quickly see how two keyword compare in terms of search volume or difficulty or to paste a large number of keywords from your PPC search term for example. This will give you search volume and number of competitors without generating additional suggested keywords.
OPTION 2: Enter up to 5 seed keywords to generate suggestions.
Type in the 5 most relevant keyword for your product and enter them one by one by hitting 'Enter' after each one. The keywords will display as blue tags below the search box.
Click the search button to generate suggestions.
Hundreds of relevant suggestions will be displayed. Some short and some long-tail keywords
If you are in a product research phase, here is a trick that you can use:
Enter 5 random, irrelated seed keywords and click the search icon. Sort by Ease and look for the Green mark with the highest Exact Search volume. Looks at the competition. Do you like what you see? If yes, drag it to the keyword planner to the right. Go to the next keyword idea that makes sense.
REVERSE ASIN AND RELEVANCY SCORE
If you choose "ASIN" from the Suggestions generator drop-down, you will be able to see a relevance percentage that is returned directly from AMS (Amazon Marketing Services).
These are the keywords that Amazon considers most relevant to your listing. 100 is best.
Now you can see if you did a good job targeting the right keywords in your copy so that you can rank better and pay less for advertising.
MULTIPLE COMPETITORS' ASINS
You can also enter multiple ASINs to see which of your competitors' keywords you are missing or to analyze their copy.
KEYWORD PLANNER and PROJECTS
Now that you have a pretty good understanding on how to generate suggestions, you might want to perform multiple searches for many different keywords and collect all that in one place for later use.
Maybe few days later after your initial search you've thought of some new keyword that you want to evaluate.
While you can always use the export to CSV file icon and do spreadsheets, we made it simple to collect and organize your keyword using PROJECTS.
1. Click on the + sign to create a project.
2. Single left click to select few or all keywords you drag and dropped to the planner
3. Click the Save Icon on your top right
Now if you go to rivercleaner.com you will see your project names on the left and the collected keyword in the right